Retail Packaging Launch
Cell Phone Seat, an emerging electronics accessories manufacturer, approached Vine to help with their transition to retail. They were looking for an innovative way to display their product, allowing access for the customer to experience it while also providing protection and security.
I led the structural packaging design efforts in tandem with the brand and graphics teams at Vine.
We explored options with various degrees of visibility and access with a broad range of materials before converging on a simple but elegant paperboard solution.
The initial conception explores various materials and folding methods to showcase the phone holder and its design details.
The customer emphasized the ability to see the bottom of the holder and have the option to test your phone in the device on the shelf.
The production concept utilized a 2 side-printed folding carton solution designed to be hand-assembled and convey the use case of the product while allowing customers to experience the physical attributes of the device.
