Retial Box
Vine worked with Christensen Arms to reimagine their in-store consumer experience, re-designing their retail carton. These boxes are assembled on-site to box rifles and accessories for the customer to take home.
We worked alongside Cristensen Arms’ graphics group to provide a layered unboxing experience that provided a premium appeal consistent with the quality of their products and brand.
The production concept utilized a two-sided rollover corrugated carton printed on both sides with a fifth panel to facilitate a layered unboxing. This allows for more brand and story communication space while adding depth and value to the unboxing experience. The brand messaging was applied to a matte black background with a gloss varnish coating adding to the premium feel.
Initial concepts focused on unique unboxing processes with a focus on premium appeal.
Various orientations were presented, and the concepts that emphasized the unique product features were the most desirable.
